A design leader and AI evangelist with over a decade of experience in product design, UX strategy, and AI-driven experiences. From superapps to digital banks to AI-powered products, I've designed and shipped experiences that impact millions of users across Southeast Asia, the Middle East, and beyond. I've lived in many countries (Singapore, Indonesia, France, Finland, US and UAE) and worked with some of the best talents in the world.

Currently, I serve as the Chief of Design at AstraTech, (backed by G42) leading the evolution of Botim into a global superapp. I'm also the founder of GetGlocal, an AI-powered translation platform for apps, and Nasma.ai, an AI-driven prayer and faith-based app. In 2020, I created an Indo-fusion restaurant called Men On A Mission (MOAM), in Singapore.

AI-first UX & Product Design — Designing intuitive, AI-powered user experiences. Building & Scaling Digital Products — From GrabPay to TikTok Pay, I've built products that scale to billions. Design System — Creator of Duxton, Grab's Design System, and led the TikTok Pay Design System. AI & Fintech Innovation — Designed fintech products across GrabPay, BNPL, TikTok PayLater, and GXS Digital Bank. Design Leadership — Driving AI and product-led growth in superapps, fintech, and commerce.