🏄 About me

Where do I start? My design journey began when I was a 15-year-old kid, fell in love with a football game and I wanted to share with the whole world my tips and strategies. It led me to design and I built my own website hosted at Yahoo!, with a cracked version of Photoshop 🤫. And then my first index.html was published 🥳.

🎓 Education

I graduated from Temasek Polytechnic and the University of Wollongong with a Bachelor of Information Technology. (Not exactly design trained. I studied Human-Computer-Interaction (HCI) and Psychology in uni which helped tremendously!)

🎒 My journey

I started getting better at designing websites. I was quickly getting requests to design websites for small companies and it got me some serious money 💰which led me to lot of years freelancing before I ended up at Yahoo! (what a coincidence) as a UX Designer. My first ever corporate career kicked off at this giant company in 2010. It was the only US tech company in Singapore back then!

💼 My past experience

Grab

Southeast Asia's Super App.

Principal Product Designer

Oct 2016 — Present
  • I am currently working on new strategic projects, initiatives like our digital wallet GrabPay, micro-investing, and digibank. When I was at Grab Ventures, I designed and launched Groceries in Indonesia and Thailand, supported the expansion of Grab Kitchen, our cloud/ghost kitchen in Indonesia too.
  • I was part of the founding team of Grab-Singtel Digibank that secured the MAS digibank license. I was also part of the core team that raised and secured Series A of Grab Financial’s $300M💰 funding.
  • I was awarded the CEO Award 🏆 for my exemplary performance in 2018, having been promoted twice, once as a Manager and again in 2019 as a Principal (IC).

Nosto

An e-commerce personalisation platform.

Senior UX Designer

Jan 2014 — Dec 2015
  • Planned, crafted, launched a responsive web design system for merchants, developed code components in HTML/CSS for engineers.
  • Guided customers through their full shopping journey from discovery to upsell.

Yahoo!

Yahoo is an American web services provider.

UX Designer

Jan 2010 — Dec 2012
  • Yahoo! News, with teams in Sunnyvale, Santa Monica.
  • Yahoo! Screen, in-house video platform for millions of US-based customers.

Noteworthy

MOAM.sg

Co-founder of Indo-fusion Poke and Acai food brand in Singapore.

Sellmyhome.sg

Co-founded property valuation tool for Singapore based home owners.

Payung.sg

Co-founded Malay community directory of small business in Singapore

Qlubber

Founded an events platform focusing on nightlife, music festivals in Singapore.

LionCityLabs

Co-founded design/development studio in Singapore.

Boards & Stuff

Designed and developed first skateboarding online store in Singapore.